Over this past month I have been working on building my online brand, and creating fun and inspiring content. Part of this also means I have been getting creative and finally ventured out to ‘flat lay’ territory…
If you aren’t sure what a flat lay is, it’s basically a beautiful photo that captures a range of your personal belongings, organised in a creative and engaging way. This could range from books, to makeup, to clothes to anything really.
I struggled with flat lays for a little while and decided to keep practicing, and I’m proud to say that I am quite happy with some simple ones that I’ve put together (check out these ones I’ve included in this post)! There are many different ways to flat lay, but check out the 6 tips below that I use to create easy, clean flat lays!
1. Set the background – colour and textures
Set up a nice clean background to put your items on – I normally like a white-coloured background, but it’s also nice to incorporate some different textures (e.g. a marble board, clean white bedsheets, an opened book or even a fluffy rug).
2. Natural lighting
This is so important for any photo! Make sure you have natural light hitting the photo – open all the blinds or just make sure you are close to a window. Otherwise, I like to increase the exposure just a tad with the VSCO app.
3. Choose one ‘main’ item or focal point and work other items into the photo around this
Not sure if anyone else does this, but I find this really helpful, especially when starting out! I like to use the following as my ‘main’ items:
- A cosy winter jumper
- A magazine/book
- A bag
- A laptop
- A bowl of food
4. Decide on a colour theme/ambience and add other items
Decide on the colour theme for your flat lay and from this, find and add other items – e.g. if you have chosen a magazine as your main item, try to pick other smaller items around you that are the same colours as the magazine. Thinking about the ‘ambience’ you want to create is also helpful, such as dainty, colourful, rustic, urban, edgy, simplistic, etc.
You could do a crowded photo with lots of items or a simple one. I personally believe it’s easier to start with less as you can move things around quickly to see how the photo looks and packing up won’t be annoying afterwards!
5. Move the items around to see how it makes the photo look different
I personally like the less rigid look, so I’ll put things on a slant, layer different items and have part of some items peeking into the photo (e.g. the corner of a book or the petals of a flower). Don’t be afraid to experiment!
6. Stand up on a stool or chair to take your photo!
Oh yeah gurl, gotta be seriously about the whole set up! Stand up on a stool or chair and take the photo from a high angle so that it looks nice and flat. I also like to take photos from both my iPhone and DSLR camera so that I can use them for my Instagram and also my blog.
Go and give this a shot! It’s a fun way to experiment and get creative, also to promote your products/services!